Ross serves as fractional Chief Product Officer and strategic advisor for select high-growth businesses. He has a passion for helping founders and a talent for unlocking value and driving growth.

As a leader and and an early-stage investor in successful consumer product brands like Surfline, The Surfer’s Journal, Roark and Vertra, Ross has honed his sense for consumer products spanning software, media, apparel and cosmetics.

During his tenure as at Surfline, Ross served as VP of Product, led business units and ultimately helped lead the company as its President. Over that time, he helped drive record growth, revenue, and engagement, forward-thinking product launches, strategic acquisitions, several key strategic partnerships, and intellectual property development which resulted in multiple patents being granted.

In addition to product and business strategy, through his multiple investments, exits, financings and acquisitions, Ross has a field-earned sense for deal-making and financing and uses this skill to help companies map their product strategy to their resourcing realities.

Today, Ross works as an advisor and fractional CPO for select high-growth businesses, while serving as Board Observer for Surfline\Wavetrak, Inc.

Inquire to connect with Ross.